Public Zone is one of the UK's leading digital communications agencies working exclusively with clients from the public and non-profit sectors. We're following up on our Online Campaigning Handbook with a guide to designing the user experience to maximise your campaigns.
This is our research blog. We'll post some of our inspiration here as we write the book.
“The article suggests that you should resist the pressure to oil the squeaky wheel that expert customers often are. Don’t be fooled into believing that these vocal, enthusiastic, and opinionated users represent all users.”
"Just as you wouldn’t want an architect designing your house without your input (or someone arranging your kitchen without understanding how you go about cooking), users don’t want some “genius” designer designing our users’ web applications. For the majority of interesting design challenges, we have to listen to our users in order to give them what they want. Otherwise, it just doesn’t work."
"Remember: without user research, design is meaningless. Make sure your client knows this, too. Providing even rudimentary research findings can help everyone on the team make informed decisions as we move our design process forward"